Streaming is convenient. But Blu-rays? They’re sexy now.
In a twist no one saw coming, Gen Z is bringing back physical media. Blu-rays, DVDs, even VHS tapes — they’re not just collectibles, they’re statements. And in 2025, owning your favorite film physically is the new flex.
Why? Control. Streaming platforms keep removing content. Licensing deals expire. Your favorite show disappears overnight. But that Blu-ray of Companion? It’s yours forever.
Why it’s trending: TikTok is full of shelf tours, unboxing videos, and aesthetic edits of physical collections. Letterboxd users are logging not just what they watched — but what they own. It’s cinema meets curation.
Even studios are catching on. A24 just launched a collector’s line with reversible covers and bonus essays. Criterion is trending again. And Gen Z is loving the tactile, analog vibe.
Final Take: Physical media isn’t dead — it’s reborn. And in a world of digital chaos, owning something real feels revolutionary.
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