MoviePeek Forget trailers. TikTok is now the first stop for deciding what to binge — and Hollywood knows it.
In 2025, the way we discover shows and movies has changed. It’s not Rotten Tomatoes. It’s not YouTube. It’s TikTok. One 15-second clip of a crying robot or a chaotic family dinner can send a show from obscurity to obsession overnight.
Streaming platforms are adapting fast. Netflix now embeds TikTok-style previews in its app. Hulu’s marketing team is hiring meme consultants. And Apple TV+ is quietly testing “viral scene optimization” — yes, that’s a real thing.
Why it’s trending: Gen Z doesn’t want to be told what to watch. They want to feel it. TikTok creators like @filmnerd420 and @sadgirlcinema are curating vibes, not genres. Their edits are emotional trailers — and they’re more effective than anything Hollywood’s ever made.
Case in point: Companion, a slow-burn AI horror film, exploded after a TikTok edit of its final scene went viral. The clip? A robot mimicking grief. The result? 300% spike in views and a Letterboxd frenzy.
Final Take: TikTok isn’t killing cinema — it’s evolving it. In a world of infinite content, virality is the new currency. And Gen Z? They’re the tastemakers now.
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